Who we are

Sassoon Enterprises Inc. is a premier wholesale watch and accessories distribution company built on a proud three-generation legacy. Originally founded in Southeast Asia as a dedicated family venture, we carry forward decades of deep horological expertise and global supplier networks. Today, we bridge the gap in the modern supply chain by providing retailers with curated product portfolios, seamless logistics, and competitive volume pricing. Honoring our historic roots while driving market innovation, we remain committed to the core values of integrity and exceptional service passed down by our founders.